Tourism in tribal communities has the potential to be a significant source of revenue and jobs. Especially in the Grand Circle area, we have the beauty of the Grand Canyon, grace of Antelope Canyon, majestic Monument Valley, and ancient Hopi Mesas. The coronavirus has dampened tourism throughout the world, but as we get through the pandemic, visitations would probably sky rocket as tourism resumes. There have been studies that say the Navajo Nation only captures a small percentage of potential dollars because we do not have the products that appeal to the tourism industry. These products include cultural visitor attractions, parks, picnic areas, rest stops, interpretive areas, hiking trails, and biking trails. Furthermore, there are hardly any businesses in terms of hotels, restaurants, and cultural foods that accommodate tourists that visit the area.
We do not have much variational tourism on tribal lands. One example is agricultural tourism, which is a type of learning tourism that embraces our agricultural ways, sheepherding ways, medicine ways, and offers different learning opportunities for tourists to understand our culture in a respectful way. It is also important to know that there are different types of visitors, not just one type, and that we need to have a different perspective on how to market towards them. We must also learn how to manage visitors and how to monitor impacts on a cultural site or tourism site. This section will offer some in-depth examples of what can be done on Navajo and Hopi to expand the tourism industry, and will also offer tools on how to manage the many visitors to our lands.